Volontaire is a small
agency with big ambitions
in Stockholm, Sweden.

Recently, we gave our
three interns a mission.

1. Pitch on Adidas worldwide.
2. Win the account.
3. Within three weeks.

Why?

Because according to Adidas,
impossible is nothing.


The team

Malin Berg, 22
Henrik Bohman, 23
Elisabet Fischer, 24

All first year students at
Berghs School of Communication.

The online presentation

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Try this....
A #D experience... GE has already done something similar
/Nuria

Good luck!
/Dali

Gor bara kampanjen runt ert arbete att vinna kontot. Om ni vinner sa bekraftar ni taggen "impossible is nothing"
Glom inte mig nar ni hamtar in guld agget
/Henrik

Min idé är följande:
Två personer förvandlas *POFF* till rävar – springer skitfokuserat och blixtsnabbt mot dörren (de är inomhus) men de kan ju inte öppna dörren eftersom de bara är små rävar. *POFF* måste förvandlas tillbaka till människor, öppnar dörren.
*POFF* Tillbaka till rävar, springer ut.
Har nog inget med Adidas att göra... tror jag.
/Martin

hey it's angel / icehotel in twitter. :) just sharing something that reminded me of your (our) impossible/possible tasks!
http://www.youtube.com/watch?v=NPQco3-7u5I
and
http://www.youtube.com/watch?v=kM69iMNdR60I
IT'S POSSIBLE!
/Angel

Love your attitude and your approach! Keep going!
Here are some briliant sport moments that always inspired me:
Dieter Baumann won the 5k olympic race (1992)
Holyfield came back in one of the greatest rounds in history (1992?)
Derek Redmond didn't won, but he finished! (1992)
/Florian

And by the way: My bookmarks might give you a hand while you're researching:
Adidas
Impossible is nothing
Puma
Aesics
Nike
/Florian

Alla bra idéer behöver ett soundtrack:
http://www.youtube.com/watch?v=xoco58gF8h0
/Ermes

Gör en barnbok, Tryck egna tshirts, Gör en installation där ni springer på löpband på plattan dygnet runt där ni ska slå världsrekord, gör en bok om skavsår eller bilder på en massa fötter, swedea en adidas-reklamfilm, klipp håret mohikan-stil med adidasränder vid presentationen av pitchen på er alla. Förlåt, jag har inte gått Berghs.
/John

fredrikforsling.se
Han har pitchat på ADIDAS förut. Och kan säkert ge er tips. HAn sitter nu på Tank/Y&R.
Hwrrauughrr!
/The Mighty Chewbacka

Idén är ju given - kampanjen är att ni vinner kampanjen (som Henrik skriver).
"Three students had a goal..."
Klockrent, glöm bara inte att ha på er era Stan Smith under hela pitchen ;)
Lycka till!
/Eva

http://www.epenis.nl/ väldigt rolig
/C H

german soccer-
place a football in the middle of germany-divide germany in two teams (men VS women - young vs old)- place a goal in munich and one in hamburg - first who gots a goal wins -let the game begin
/gun zord

Min idé är följande:
FAILURE - A STEP CLOSER TO SUCCESS.
Er kampanj ska handla om det fantastiska i att misslyckas.
/Martin

va kul med Resumeártikeln!
Här får ni en idé helt gratis av mig.
- Att använda sig av gamla människor i reklamen, som gör omöjliga grejer. I det pinfärska numret av Filter intevjuar de en herre som var först i Sverige att springa Marathon, på 70-talet, vilket ansågs vara jättesuspekt då. Köp den och läs artikeln, han är helt grym den gubben, tycker dessutom att skorna som tillverkas nu är alldeles för bra och menar att dagens elitidrottares alla knäskador handlar om att de egentligen springer "fel" och därför får följdskador av det. När man har risiga skor så tvingas man springa "rätt" rent ergonomiskt, säger han.
- Skulle va kul att se en 70-åring gubbe hoppa 7 meter i längdhopp iförda en adidas retromodell. Eller nån krutgumma hoppa 1.85 i höjd i ett par adidas-pjucks. Det går säkert att hitta om man letar lite.
Vassego från Fredrik i klassen!
/Fredrik Mattsson

Kolla på fredrikforsling.se
klicka på "About".
Min kompis Fredrik har gjort en genial bild lösning. Kanske kan inspirera er.
Men ni får inte sno den, då blir han galen på mig.
/John

Use art as appropriate - combination of regular people and known athelets.
You have your own style so show it. You know your own game so play it.
Adidas
Stars Wear Stripes
/Frank Watson

Good luck from England. Is a pitch using twitter a twitch?
/Amanda Harrison

This is such a great idea!!! GOOD LUCK with it :) you've got my vote ;)
Massimo, The Netherlands

good luck guys~
support from kuala lumpur
/teh liansiah

Try to invent some impossible games like airborne football, fireball tennis, running on hot lava or something...
Just the usual impossible games and make adidas brand everything.
Simple, isn't it? :)
/Dragos Gavrila

Start a competition with a selected player to travel the world and play the national sport of every country he travels to, all in under three weeks ;)
Something like "around the world in 80 days" but for sports ;)
Think impossible, but make it real! ;)
/Dragos Gavrila

Malin's cute
/L S

Probably a little bit too late but better late then never :)
The walking around the world idea you posted a few days ago is something that I had in mind myself.
Get one pair of Adidas sneakers and do a relay around the world. Map out a route that crosses all continents with volunteers running a marathon each or for as long as they can before passing the pair of sneakers to the next runner who puts them on and starts to run.
a cameracrew goes along and makes beautiful images of the runners in the most stunning scenery. This will allow you to make an entire series of 100 or more clips from all over the world where the same pair of Adidas-sneakers has passed. Short clips of 10 seconds with the name of the place you see in the clip. A small example you see the runner passing the Taj Mahal and you put in text Taj Mahal, India - day 231 - 36329km. Sonthing like that.
You can also give the the cameracrew a gps-locator so that you can build a website around the entire event and people can watch at any time where the Sneakers are in their trip around the world. With added pictures and blogposts.
When the trip around the world has finished, the sneakers will have run more then 40.000km over all the continents.
Now how's that as a statement.
/Kenneth Buck

LOVE! Fick en tår i ögat. Ni vinner!!
Sofie Saberski

This is awesome. I hope you guys win the whole darn thing. You deserve it.
/Pelle Sjönell

I absolutely love this concept. I wish I had the opportunity to do this when I was in my first year at university. But is this part of Adidas' campaign? I'm sure these pitches are all hush hush in the advertising world so putting up a blog about it seem a bit strange. Still, if this is all very real then I hope the interns get Adidas. It's a very versatile account and I'm sure it was very fun to work for this pitch.
/Niki Torres

I think that if a top london ad guru like Steve Henry says he "loves" what you're doing, then I "love" it too.
Check out his blog: http://community.brandrepublic.com/blogs/stevehenry/archive/2009/04/08/more-or-less.aspx
/Mike Hibbs

Nice stuff
/Cal Ost

This whole concept is extremely exciting. I think you are very brave, ambitious and daringly creative. It is obvious that a lot of hard work, determination and energy has gone into this project and that it has been well thought of and researched. I wish you guys the very best of luck and success with your project, you certainly deserve it!!!!
/Kerry Voellner

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